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Exceptional Email Marketing Statistics in 2019

Email marketing statistics prove that email is still the most effective and important marketing channel for businesses to connect with loyal customers as well as for customer acquisition. Email marketing is continually ranked the most effective digital marketing channel by marketers and generates the highest ROI of any marketing channel. In addition, consumers choose email as the number one communications channel when receiving messages and advertising from brands, giving email marketing the best opportunity to deliver marketing messages to consumers in their preferred format. Here are the top email marketing statistics that prove email is the top performing marketing channel.


There were 3.8 billion global e-mail users in 2018 and that figure is expected to grow to 4.4 billion users in 2023. Email reaches over 80% of the world, giving brands a wider reach than any other marketing channel. (Statista)


Roughly 281 billion emails were sent and received every day in 2018. That figure is expected to increase to over 347 billion daily mails in 2022 (over a 23% increase). (Statista)


Over 90% of consumers check their email at least once every day and a majority of these consumers check their email on multiple devices. (Salesforce)


The growth of email usage is driven by both millennials and baby boomers. 7 in 10 consumers across all age groups want to receive brand communications, even among Millennials at 78 percent and teens at 61 percent. (Adestra)


82% of US professionals check their work email at least every few hours outside of normal work hours. 30% check their work email outside of work at least once every hour. (Statista)


90% of US professionals check their personal email during normal work hours, proving that people can be reached easily whether using a personal or work email address. (Statista)


59% of email opens occur on mobile devices with only 15% of email opens taking place on desktops. 28% of emails get opened on a webmail client. (Email Monday)


Over 90% of consumers check their email at least once every day and a majority of these consumers check their email on multiple devices. (Salesforce)


27% of consumers said they made an online purchase after receiving an email from the company, while 26% said they visited a company’s website after receiving an email. (Eleventy Group)


85% of consumers sign up for marketing emails to receive special offers from the company. (Biz Report)


Almost 70% of US businesses invest in email marketing, meaning a majority of US businesses continue to rely on email marketing to reach customers. (The Manifest)


Email marketing spending will grow to $3.07B by 2019 in the US, increasing 50% in the past 5 years. (Statista)


50% of US marketers plan to increase spending on email marketing. Smart marketers know that their budget is better invested in email marketing than other digital channels like search, social or online advertising. (My Emma)


70% of businesses send out emails either daily or weekly but the quality of the email is more important than the quantity. (The Manifest)


Email marketing campaigns that use segmentation get 15% more email opens and 60% more clicks than non-segmented campaigns. (Mail Chimp)


Segmented email campaigns have a 208% higher conversion rate than unsegmented campaigns. (Marketing Sherpa)


Marketers have experienced a 760% increase in email revenue when delivering segmented email campaigns. (Campaign Monitor)


Targeted emails produce 18 times more revenue than untargeted, broadcast emails. (Mailigen)


Over 50% of consumers would like to receive promotional emails from their favorite brands on a
weekly basis. (Access Development)


Email marketing has an average ROI of 3,800 percent. For every dollar invested, the average return is $38. (Sales Force)


Email marketing ROI is almost 30% better than for direct mail. (Chief Marketer)


73% of marketers rate email as the number one digital marketing channel for ROI. (Econsultancy)


64% of companies rate email marketing as the most effective marketing channel for generating leads, customer acquisition and sales. (Get Response)


81% of retailers rely on email as the primary customer acquisition channel. (Emarketer)


Twice as many retailers rely on email for customer retention as do on social media. (Emarketer)


90% of emails reach the consumer’s inbox, but only 2% of Facebook followers see a business’s posts in their news feed. (The Manifest)


72% of consumers prefer marketing communications via email over other channels. (Biz Report)


People are twice as likely to subscribe to a company’s email list as compared to interacting with
the company on social media. (Forrester)


Email’s conversion rate is equal to the combined mobile conversion rates for social media and search. (Smart Insights)


People who purchase products through email campaigns spend 138% more than people that do not receive special offers through email. (Convince and Convert)


Email is the most influential source of information for B2B professionals behind referrals and business influencers. (WordStream)


86% of business professionals prefer to use email to communicate for business. (HubSpot)


68% of B2B marketers say email is their most effective digital channel for revenue generation.
(My Emma)


77% of business marketers claim they are using email marketing to drive sales and visits to their websites. (Email Monks)


Of the 1.45 million emails sent in the US per month, 1.38 million are email marketing sent by companies. (Lyfe Marketing)


Marketers are 6 times more likely to get a click-through from an email campaign than from a tweet. (Campaign Monitor)


Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (McKinsey)


81% of online shoppers who receive emails based on previous shopping habits said they were likely to make a purchase as a result of targeted email. (eMarketer)


The average order value of an email is at least three times higher than that of social media. (McKinsey)

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