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Email Marketing Stats & Trends – The State of Email Marketing

eTargetMedia released our Top Email Marketing Stats & Trends – The State of Email Marketing Report to help digital marketers learn about the power of email marketing. Email marketing has consistently generated the highest return on investment (ROI) of all digital marketing channels with an average ROI of 45 to 1. Email is also the most effective way to target customers who have opted in to receive special offers, news, and product information. In the report, we share the top stats and trends that are shaping the industry today. The report can be downloaded at

The Top Stats and Trends from the Report:

1. Email Marketing is Booming
Email volume has tripled since 2020 began but engagement remains high — resulting in a projected $8.49 billion in email marketing revenue worldwide by the end of 2021 and $17.9 billion by 2027.



2. Email Usage is Growing
Email is one of the most widely used digital tools for communication and marketing. Over 319 billion emails are sent and received everyday worldwide. Email usage penetration in the United States is 90.3%.



3. Email Delivers the highest ROI
Email drives an average ROI of $45 for every dollar spent, higher than any other channel.



4. Top Marketing Channel by Effectiveness
Email tops the list for most effective marketing channel (beating paid search, organic search, social media, direct mail and tv/video ads).



5. Consumers are Willing to Share Behavioral Data
90% of consumers are willing to share their behavioral data with brands if it means a cheaper and easier shopping experience.



Go to to download the full report

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