In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.
As the primary driver of customer acquisition and retention, email marketing produces the highest ROI of all your marketing channels. Email marketing outperforms every other digital marketing practice including SEO, content marketing, paid search and affiliate marketing and according to the DMA, email marketers can expect an ROI of $44 per every dollar spent.
Since email is such a powerful marketing tool, it is important to keep current on best practices so you can continually improve your email marketing campaigns. We’ve compiled some of our best email marketing practices to ensure you stay at the top of your email game.